Join dozens of local arts groups, professionals, and businesses who reach desirable audiences through the KWAX Underwriting Program.
Effective and affordable, KWAX underwriting offers businesses and arts groups a way to build brand awareness with an association to the world's greatest music.
KWAX reaches a total market population of 900,000 in Western and CEntral Oregon, with weekly listenership of more than 20,000. Our audiences are educated, affluent, and community-oriented.
- According to public radio research, the four top values consumers rank as most important for a business are quality, reliability, transparency, and innovation.
- Increasingly, loyal listeners ascribe these values to sponsors of public radio stations like KWAX.
- The same research found that 80% of their listeners either strongly agree or agree they prefer to take their business to the station’s sponsors.
- A full 88% of listeners strongly agree or agree they think more highly of businesses when they hear them supporting public radio.
To learn more about the KWAX underwriting program, call during business hours at (541) 345-0800 or email kwax@uoregon.edu.
Download the current rate card.
Underwriters: Make a payment here